The world of Reputation Management has become an essential component of online marketing strategies. Even one negative review can substantially impact on the bottom line of your business. Further, with search engine algorithm tweaks such as Google Suggest, it is more important than ever to ensure you are in control of your brand message.
We’ve analysed the core elements of our client’s online presence, and created Reputation Management Packages that we believe offer the best value for you as well as great results that will substantially reduce visibility of negative press, give you back control of your brand message and grow your online revenues.
Our Reputation Management Packages have been developed based on our wide experience over the years; package clients range from small businesses seeking to offset an unhappy customer to major corporations keen to maximise their potential in key online segments.
Our Reputation Management Packages combine an initial intensive Search Engine Saturation program plus optional ongoing Maintenance Plans. We know that you want results in the shortest possible timeframe, but Search Engines don’t always like to be rushed, so our ongoing Reputation Management Plans also take into consideration that influencing the Search Engines must also be approached over the medium term too.
Sample Reputation Management Package
- Keyword Phrase Research & Recommendations
o Identify keyword phrases to be targeted (based on Google Suggest and other negative connotations with brand)
- Benchmark Ranking Report for Keyword Phrases
- Search Engine Results Substitution Program
o 10 professionally written and unique articles written articles focusing on the negative keyword or phrase and putting this in an extremely positive light and submitted to a variety of online news and article websites
o 50 Blog Posts targeting keyword phrase
o 25 Directory Submissions
- Daily Article Submissions
o Unique versions of the articles will be submitted to relevant article directories
o Unique versions of the articles will be submitted to specifically created blogs and web 2.0 properties
o Submitted articles will be social bookmarked at a variable rate
- Submission Tools
o Industry leading submission tools will be engaged to distribute unique articles across a diverse network of blogs and article directories
- Post-Package Keyword Ranking Report
Need some bad press to disappear? Contact Kaizen Digital today for a confidential discussion about how we can help.