Follow us


Article Marketing
  -    -  Article Marketing

Dominate Your Competitors With Effective Article Marketing

Article marketing can help to promote your business, on so many levels, it is frankly, startling; especially when you factor in the price. This powerful promotional method has been around since the early days of the ‘net, and today, it is truthfully, more effective than it ever has been.

The benefits of article marketing are many, and they are lasting. To be able to use the power of Google SEO at no charge is empowering for any firm, large or small. And remember, this is one hundred percent targeted traffic. It is not like a newspaper or radio ad, or a flier on cars in the mall parking lot, where you pray that someone who is thinking about your business comes across your advertising. These are people actively looking for the specific information you are supplying. and went to Google and typed in exactly what they are looking for.

Writing articles and submitting them to various article directories is a very subtle yet effective form of advertising – if you do it right. In essence you are not directly promoting your business, but knowledge about your industry. By writing an article about your industry or service you are assisting your readers in making a decision.

At this point you may well be wondering where the benefits lay for you and your firm, and this comes in the form of the payoff which is the insertion of a link to your site which is usually placed in the bottom of the article. Thus benefits of this approach are four fold:

1 You will improve your search engine position for that keyword because of the anchor text in your link.
2. People who read your quality article will be inclined to click through to your site which draws more traffic to your site
3. You will gain a reputation as an expert in your field which means intangible though invaluable gains for your reputation and credibility.
4. The articles themselves can rank in the search engines for the choosen keywords. In one case we managed to have an incredible 8 out of 10 slots on the first page of Google (including the top 3) for our clients chosen keyword.

All of these will be beneficial to your online presence of course and company well being in general. It is always important to bear in mind that you should submit unique articles at all times to avoid duplicate content penalties.

Article marketing has been a prominent form of internet marketing since the outset of the web. What this means is that it’s effectiveness is not what it used to be. In saying that we believe there is still a place for article marketing if it is done intelligently, in conjunction with other forms of online marketing, and in a way that will bring genuine benefit to your company.

To do this you must ensure that you select quality and relevant directories to submit to. You should moreover forget about these firms which offer mass submissions to worthless directories which will most likely end up doing harm to your SERP – the exact opposite of what you are trying to achieve.

Furthermore articles must be written in the correct way with proper keyword alignment other wise a) your submissions will not be accepted which translates to a waste of effort, and b) Google will not value your content.

Kaizen Digital has a long and successful track record of running article marketing campaigns that get results

Leave a Comment