Promote Your Business With Relevant & Insightful Forum Posting
Posting on relevant and quality forums is a proven technique for gaining exposure to your site. There are two ways in which forum commenting can increase traffic to your site. Firstly if you post to a well known, busy forum you will receive a steady stream of referring traffic who click through from the link in your signature.
The idea is to make quality contributions which add value to forum. For example if you are a hotel and make some good suggestions on the Lonely Planet site, you will realise a steady stream of visitors.
Secondly, having your link in the signature of posts can help assist with improving the position of your firm for your chosen keywords. This of course is by no means certain however. Many forums (such as Lonely Planet) operate with the “no follow” attribute which means search engines will not pass on the link value of the site you are commenting on.
It is important to take the time to research which forums you should post to in the first instance. The more effort you put in here, the bigger rewards. Ideally you will post to a mixture of quality “no follow” and high page rank “do follow” forums.